Defining Therapeutic Options: Segmentation by Treatment Type and Distribution Channel Within the Lice Treatment Market Segment
  The Lice Treatment Market is fundamentally segmented by the type of treatment and the channel through which it is sold, reflecting the varied consumer paths to resolving an infestation. By treatment type, the primary Market Segments are Over-the-Counter (OTC) Medications and Prescription Medications. The OTC segment, consisting mainly of pyrethrin, permethrin, and dimethicone, holds the...
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